|
Physicians Formula is an innovative cosmetics company operating in the mass market prestige, or “masstige”, market. Under its Physicians Formula brand name, created in 1937, the Company develops, markets and distributes innovative, premium-priced products for the mass market channel. The Company’s products have broad consumer appeal. Physicians Formula differentiates itself by addressing skin imperfections through a problem-solving approach, rather than focusing on changing fashion trends. Currently, Physicians Formula products are sold in stores operated by Wal-Mart, Target, CVS and RiteAid. The Company’s products address specific, everyday cosmetics needs and include face powders, bronzers, concealers, blushes, foundations, eye shadows, eye liners, brow makeup and mascaras. The Company has a loyal and rapidly growing consumer base, and the Physicians Formula brand has one of the highest perceived quality images in the masstige market.
Recent Releases
Aug 5, 2010
Physicians Formula Holdings, Inc. Announces Second Quarter 2010 Results
Jul 22, 2010
Physicians Formula Holdings, Inc. Announces Second Quarter 2010 Conference Call to be Held on Thursday, August 5, 2010
Jun 30, 2010
Physicians Formula Holdings, Inc. Announces Amendment to Senior Credit Facility With Wells Fargo Business Credit
more »
Events
Jun 10, 2010
Imperial Capital's Second Annual Consumer Summit
Jun 2, 2010
Craig-Hallum 7th Annual Institutional Investor Conference
more »
|
