Physicians Formula is an innovative cosmetics company operating in the mass market prestige, or “masstige”, market. Under its Physicians Formula brand name, created in 1937, the Company develops, markets and distributes innovative, premium-priced products for the mass market channel. The Company’s products have broad consumer appeal. Physicians Formula differentiates itself by addressing skin imperfections through a problem-solving approach, rather than focusing on changing fashion trends. Currently, Physicians Formula products are sold in stores operated by Wal-Mart, Target, CVS and RiteAid. The Company’s products address specific, everyday cosmetics needs and include face powders, bronzers, concealers, blushes, foundations, eye shadows, eye liners, brow makeup and mascaras. The Company has a loyal and rapidly growing consumer base, and the Physicians Formula brand has one of the highest perceived quality images in the masstige market.
Recent Releases
May 3, 2012
Physicians Formula Holdings, Inc. Announces Results for First Quarter 2012
Apr 20, 2012
Physicians Formula Holdings, Inc. Announces First Quarter 2012 Conference Call to be Held on Thursday, May 3, 2012
Mar 6, 2012
Physicians Formula Holdings, Inc. Announces Results for Fourth Quarter and Full Year 2011
more »
Events
May 3, 2012
Physicians Formula Holdings, Inc. First Quarter 2012 Earnings Conference Call
Mar 6, 2012
Physicians Formula Holdings, Inc. Fourth Quarter 2011 Earnings Conference Call
more »
