Physicians Formula is an innovative cosmetics company operating in the mass market prestige, or “masstige”, market. Under its Physicians Formula brand name, created in 1937, the Company develops, markets and distributes innovative, premium-priced products for the mass market channel. The Company’s products have broad consumer appeal. Physicians Formula differentiates itself by addressing skin imperfections through a problem-solving approach, rather than focusing on changing fashion trends. Currently, Physicians Formula products are sold in stores operated by Wal-Mart, Target, CVS and RiteAid. The Company’s products address specific, everyday cosmetics needs and include face powders, bronzers, concealers, blushes, foundations, eye shadows, eye liners, brow makeup and mascaras. The Company has a loyal and rapidly growing consumer base, and the Physicians Formula brand has one of the highest perceived quality images in the masstige market.
Recent Releases
Dec 12, 2012
Markwins International Corporation Closes Acquisition of Physicians Formula Holdings, Inc.
Nov 16, 2012
Physicians Formula and Markwins Amend Merger Agreement
Nov 9, 2012
Physicians Formula Updates Timing of Its Expected Acquisition by Markwins
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Events
Nov 8, 2012
Special Meeting of Our Stockholders
Aug 14, 2012
Physicians Formula Holdings, Inc. Second Quarter 2012 Earnings Conference Call
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