Physicians Formula is one of the fastest growing cosmetics companies operating in the mass market prestige, or “masstige”, market. Under its Physicians Formula brand name, created in 1937, the Company develops and markets innovative, premium priced products for the mass market channel. The Company’s products have broad consumer appeal. Physicians Formula differentiates itself by addressing skin imperfections through a problem-solving approach, rather than focusing on changing fashion trends. Currently, Physicians Formula products are sold in over 23,000 stores throughout the U.S. including stores operated by Wal-Mart, Target, CVS, Walgreens and Albertsons. The Company’s products address specific, everyday cosmetics needs and include face powders, bronzers, concealers, blushes, foundations, eye shadows, eye liners, brow makeup and mascaras. The Company has a loyal and rapidly growing consumer base, and the Physicians Formula brand has one of the highest perceived quality images in the masstige market.
Recent Releases
Aug 25, 2008
Physicians Formula Awarded 2008 Front End Supplier of the Year by Rite Aid
Aug 11, 2008
Physicians Formula Holdings, Inc. Announces Second Quarter 2008 Results and Revises Full Year 2008 Outlook
Jul 29, 2008
Physicians Formula Holdings, Inc. Announces Second Quarter 2008 Conference Call to be held on Monday, August 11, 2008
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Events
Aug 11, 2008
Second Quarter 2008 Conference Call and Webcast
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