Physicians Formula is an innovative cosmetics company operating in the mass market prestige, or “masstige”, market. Under its Physicians Formula brand name, created in 1937, the Company develops, markets and distributes innovative, premium-priced products for the mass market channel. The Company’s products have broad consumer appeal. Physicians Formula differentiates itself by addressing skin imperfections through a problem-solving approach, rather than focusing on changing fashion trends. Currently, Physicians Formula products are sold in stores operated by Wal-Mart, Target, CVS and RiteAid. The Company’s products address specific, everyday cosmetics needs and include face powders, bronzers, concealers, blushes, foundations, eye shadows, eye liners, brow makeup and mascaras. The Company has a loyal and rapidly growing consumer base, and the Physicians Formula brand has one of the highest perceived quality images in the masstige market.
Recent Releases
Jan 12, 2012
Physicians Formula Holdings, Inc. Provides Outlook for Full Year 2012
Jan 10, 2012
Physicians Formula Holdings, Inc. to Present at the 14th Annual ICR XChange Conference on January 12
Dec 14, 2011
Physicians Formula Holdings, Inc. Announces Departure of Chief Financial Officer
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Events
Jan 12, 2012
ICR XChange
Dec 6, 2011
Wedbush Securities' California Dreamin' Consumer Conference
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