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Physicians Formula is an innovative cosmetics company operating in the mass market prestige, or “masstige”, market. Under its Physicians Formula brand name, created in 1937, the Company develops, markets and distributes innovative, premium-priced products for the mass market channel. The Company’s products have broad consumer appeal. Physicians Formula differentiates itself by addressing skin imperfections through a problem-solving approach, rather than focusing on changing fashion trends. Currently, Physicians Formula products are sold in stores operated by Wal-Mart, Target, CVS and RiteAid. The Company’s products address specific, everyday cosmetics needs and include face powders, bronzers, concealers, blushes, foundations, eye shadows, eye liners, brow makeup and mascaras. The Company has a loyal and rapidly growing consumer base, and the Physicians Formula brand has one of the highest perceived quality images in the masstige market.
Recent Releases
Mar 1, 2010
Physicians Formula Holdings, Inc. Announces Fourth Quarter 2009 Conference Call to be Held on Thursday, March 11, 2010
Feb 22, 2010
Physicians Formula Holdings, Inc. Announces Appointment of Jeff Berry as Chief Financial Officer
Nov 5, 2009
Physicians Formula Holdings, Inc. Announces Third Quarter 2009 Results
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Events
Mar 11, 2010
Physicians Formula Holdings, Inc. Fourth Quarter 2009 Earnings Conference Call
Nov 5, 2009
Physicians Formula Holdings, Inc. Third Quarter 2009 Earnings Conference Call
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